Decision AI for
Marketing Strategy

Market with clarity.

Align acquisition, retention, and revenue decisions with shared context and explainable reasoning.

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Decision AI for Marketing
DecisionX: Multi Modality

Your Data

Marketing tools & sources

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DecisionX: Multi Modality

Unified Context

Connected insights

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DecisionX: Multi Modality

Reasoning & Monitoring

AI-powered analysis

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DecisionX: Multi Modality

Decision Artifact

Next best action

Real Decisions That Marketing Teams Are Making With Decision AI

DecisionX Marketing Use Case: Campaign Attribution

Campaign Budget Allocation

Allocate marketing spend across channels with confidence, backed by cross-channel performance context and predicted outcomes.

Decisions you can make

+ Should we shift budget from paid to organic?
+ Which channels deserve more investment this quarter?
+ How do we balance brand vs performance spend?
DecisionX Marketing Use Case: Campaign Attribution

Content Strategy Prioritization

Decide which content initiatives to prioritize based on audience signals, competitive landscape, and business goals.

Decisions you can make

+ Which topics will drive the most qualified traffic?
+ Should we invest in video or written content?
+ What content gaps should we address first?
DecisionX Marketing Use Case: Campaign Attribution

Market Expansion Readiness

Evaluate new market opportunities with unified context from competitive intelligence, local demand signals, and internal readiness.

Decisions you can make

+ Are we ready to enter the European market?
+ Which segment should we target first?
+ What localization investments are needed?
DecisionX Marketing Use Case: Campaign Attribution

Attribution Model Selection

Choose the right attribution model for your business stage, with clear reasoning about trade-offs and implications.

Decisions you can make

+ Is last-touch still right for our funnel?
+ How should we weight different touchpoints?
+ What data do we need for better attribution?

Why Marketing Teams Choose DecisionX

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Detects performance blind spots before spend becomes inefficient

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Identifies where reallocations will drive incremental pipeline and revenue

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Enables proactive interventions instead of post-hoc attribution debates

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Helps marketing influence top-line outcomes, not just report on them

Why Marketing Teams Choose DecisionX

Start reasoning across your data in minutes

Join thousands of teams making better decisions with context, clarity, and confidence.

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